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Wydawnictwo Uniwersytetu Łódzkiego
9788375252484
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218
Angielski
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The aim of this study is to explore the impact of globalziation processes on selected areas of accounting, management and marketing in Poland and Lithuania. It offers analysis of the present situation in these countries with regard to participation in globalization processes - accelerating as a result of entry to the European Union - and presentation of the
The aim of this study is to explore the impact of globalziation processes on selected areas of accounting, management and marketing in Poland and Lithuania. It offers analysis of the present situation in these countries with regard to participation in globalization processes - accelerating as a result of entry to the European Union - and presentation of the authors' observations, experiences the findings of empirical research. From foreword

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