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For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry. Entertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory ...
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology. Produkt poekspozycyjny lu...
This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgra...
The aim of this text is to make the intriguing subject of economics more accessible and relevant to those studying the subject as part of a business-related degree. The book covers all of the major principles of economics but its focus throughout is firmly on applying these economic principles to the real world of business. The 4th edition of th...
For introductory undergraduate courses, and MBA-level MIS and Information Systems courses that want to integrate business with technology. These authoritative authors continue to define the MIS course by providing comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business m...
Using the unifying valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo set the new standard for corporate finance textbooks. Corporate Finance blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. With this ideal melding of the...
Economics: European Edition by leading economist Paul Krugman is the ideal text for introductory economics, bringing together an international scope of real world examples and economic theory. The text is supported by a number of features to enhance student understanding as well as supplements to consolidate the learning process. KEY FEATURES * ...
Książka zawiera zasady bezpiecznego przewozu, ładowania oraz wyładowywania towarów niebezpiecznych w ruchu krajowym i międzynarodowym uregulowane umową europejską ADR (Accord Dangereuses Route). Napisany w przystępnej formie poradnik, ułatwia kierowcom przewożącym towary niebezpieczne zrozumienie i wykorzystanie w praktyce przepisów regulujących...
Encyklopedia finansów dla każdego powinna znaleźć się w każdej domowej biblioteczce. Dzięki niej świat rachunków, funduszy, lokat, ubezpieczeń, kredytów, który do tej pory wydawał się labiryntem pułapek, stanie się prostszy.Otwarty fundusz, Giełda Papierów Wartościowych, lokaty overnight, obligacje i dywidendy - te oraz wiele innych pojęć ...
Polish membership in the European Union and the conversion of Polish-Ukrainian and Polish-Belarusian border into EU’s external border, has undoubtedly influenced the relations and co-operation in the trans-border region.
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