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KANAŁY MARKETINGOWE Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan

KANAŁY MARKETINGOWE Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan - PWN
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    KANAŁY MARKETINGOWE Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan

    Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan

    PWN

    9788301137397

    17 x 24

    651

    miękka

    Książka dotyczy zarządzania kanałami marketingowymi - dziedziny, która w Polsce nie jest jeszcze wystarczająco rozwinięta, zarówno pod względem teoretycznym, jak i praktycznym. Kanały marketingowe to zbiory wzajemnie na siebie oddziałujących organizacji zaangażowanych w proces dostarczania produktów i usług do końcowego użytkownika. W

    Książka dotyczy zarządzania kanałami marketingowymi - dziedziny, która w Polsce nie jest jeszcze wystarczająco rozwinięta, zarówno pod względem teoretycznym, jak i praktycznym. Kanały marketingowe to zbiory wzajemnie na siebie oddziałujących organizacji zaangażowanych w proces dostarczania produktów i usług do końcowego użytkownika. W zarządzaniu kanałami marketingowymi kładzie się nacisk na zaspokojenie potrzeb użytkowników końcowych, a jednocześnie na efektywność działania poszczególnych członków kanału oraz kanału jako całości.

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      KANAŁY MARKETINGOWE Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan - PWN
      11,70 zł
      39,00 zł
      Taniej o: 27.3 zł (-70%)


      SELECT p.*, product_shop.*, stock.out_of_stock, IFNULL(stock.quantity, 0) AS quantity, pl.`description`, pl.`description_short`, pl.`available_now`, pl.`available_later`, pl.`link_rewrite`, pl.`meta_description`, pl.`meta_keywords`, pl.`meta_title`, pl.`name`, image_shop.`id_image` id_image, il.`legend` as legend, m.`name` AS manufacturer_name, cl.`name` AS category_default, DATEDIFF(product_shop.`date_add`, DATE_SUB("2024-11-28 00:00:00", INTERVAL 21 DAY)) > 0 AS new, product_shop.price AS orderprice FROM `ps_category_product` cp LEFT JOIN `ps_product` p ON p.`id_product` = cp.`id_product` INNER JOIN ps_product_shop product_shop ON (product_shop.id_product = p.id_product AND product_shop.id_shop = 1) LEFT JOIN ps_stock_available stock ON (stock.id_product = `p`.id_product AND stock.id_product_attribute = 0 AND stock.id_shop = 1 AND stock.id_shop_group = 0 ) LEFT JOIN `ps_category_lang` cl ON (product_shop.`id_category_default` = cl.`id_category` AND cl.`id_lang` = 1 AND cl.id_shop = 1 ) LEFT JOIN `ps_product_lang` pl ON (p.`id_product` = pl.`id_product` AND pl.`id_lang` = 1 AND pl.id_shop = 1 ) LEFT JOIN `ps_image_shop` image_shop ON (image_shop.`id_product` = p.`id_product` AND image_shop.cover=1 AND image_shop.id_shop=1) LEFT JOIN `ps_image_lang` il ON (image_shop.`id_image` = il.`id_image` AND il.`id_lang` = 1) LEFT JOIN `ps_manufacturer` m ON m.`id_manufacturer` = p.`id_manufacturer` LEFT JOIN ps_product_sale ps ON ps.id_product = product_shop.id_productWHERE p.available_for_order ="1" AND stock.`quantity` >= 0 AND product_shop.`id_shop` = 1 AND cp.`id_category` = 473 AND product_shop.`active` = 1 AND product_shop.`visibility` IN ("both", "catalog") GROUP BY p.id_product ORDER BY stock.`quantity` > 0 DESC, stock.`out_of_stock` > 0 DESC ,p.`date_upd` DESC LIMIT 0,7
      SELECT p.*, product_shop.*, stock.out_of_stock, IFNULL(stock.quantity, 0) AS quantity, pl.`description`, pl.`description_short`, pl.`available_now`, pl.`available_later`, pl.`link_rewrite`, pl.`meta_description`, pl.`meta_keywords`, pl.`meta_title`, pl.`name`, image_shop.`id_image` id_image, il.`legend` as legend, m.`name` AS manufacturer_name, cl.`name` AS category_default, DATEDIFF(product_shop.`date_add`, DATE_SUB("2024-11-28 00:00:00", INTERVAL 21 DAY)) > 0 AS new, product_shop.price AS orderprice FROM `ps_category_product` cp LEFT JOIN `ps_product` p ON p.`id_product` = cp.`id_product` INNER JOIN ps_product_shop product_shop ON (product_shop.id_product = p.id_product AND product_shop.id_shop = 1) LEFT JOIN ps_stock_available stock ON (stock.id_product = `p`.id_product AND stock.id_product_attribute = 0 AND stock.id_shop = 1 AND stock.id_shop_group = 0 ) LEFT JOIN `ps_category_lang` cl ON (product_shop.`id_category_default` = cl.`id_category` AND cl.`id_lang` = 1 AND cl.id_shop = 1 ) LEFT JOIN `ps_product_lang` pl ON (p.`id_product` = pl.`id_product` AND pl.`id_lang` = 1 AND pl.id_shop = 1 ) LEFT JOIN `ps_image_shop` image_shop ON (image_shop.`id_product` = p.`id_product` AND image_shop.cover=1 AND image_shop.id_shop=1) LEFT JOIN `ps_image_lang` il ON (image_shop.`id_image` = il.`id_image` AND il.`id_lang` = 1) LEFT JOIN `ps_manufacturer` m ON m.`id_manufacturer` = p.`id_manufacturer` LEFT JOIN ps_product_sale ps ON ps.id_product = product_shop.id_productWHERE p.available_for_order ="1" AND stock.`quantity` >= 0 AND product_shop.`id_shop` = 1 AND cp.`id_category` = 456 AND product_shop.`active` = 1 AND product_shop.`visibility` IN ("both", "catalog") GROUP BY p.id_product ORDER BY stock.`quantity` > 0 DESC, stock.`out_of_stock` > 0 DESC ,p.`date_upd` DESC LIMIT 0,7
      SELECT p.*, product_shop.*, stock.out_of_stock, IFNULL(stock.quantity, 0) AS quantity, pl.`description`, pl.`description_short`, pl.`available_now`, pl.`available_later`, pl.`link_rewrite`, pl.`meta_description`, pl.`meta_keywords`, pl.`meta_title`, pl.`name`, image_shop.`id_image` id_image, il.`legend` as legend, m.`name` AS manufacturer_name, cl.`name` AS category_default, DATEDIFF(product_shop.`date_add`, DATE_SUB("2024-11-28 00:00:00", INTERVAL 21 DAY)) > 0 AS new, product_shop.price AS orderprice FROM `ps_category_product` cp LEFT JOIN `ps_product` p ON p.`id_product` = cp.`id_product` INNER JOIN ps_product_shop product_shop ON (product_shop.id_product = p.id_product AND product_shop.id_shop = 1) LEFT JOIN ps_stock_available stock ON (stock.id_product = `p`.id_product AND stock.id_product_attribute = 0 AND stock.id_shop = 1 AND stock.id_shop_group = 0 ) LEFT JOIN `ps_category_lang` cl ON (product_shop.`id_category_default` = cl.`id_category` AND cl.`id_lang` = 1 AND cl.id_shop = 1 ) LEFT JOIN `ps_product_lang` pl ON (p.`id_product` = pl.`id_product` AND pl.`id_lang` = 1 AND pl.id_shop = 1 ) LEFT JOIN `ps_image_shop` image_shop ON (image_shop.`id_product` = p.`id_product` AND image_shop.cover=1 AND image_shop.id_shop=1) LEFT JOIN `ps_image_lang` il ON (image_shop.`id_image` = il.`id_image` AND il.`id_lang` = 1) LEFT JOIN `ps_manufacturer` m ON m.`id_manufacturer` = p.`id_manufacturer` LEFT JOIN ps_product_sale ps ON ps.id_product = product_shop.id_productWHERE p.available_for_order ="1" AND stock.`quantity` >= 0 AND product_shop.`id_shop` = 1 AND cp.`id_category` = 184 AND product_shop.`active` = 1 AND product_shop.`visibility` IN ("both", "catalog") GROUP BY p.id_product ORDER BY stock.`quantity` > 0 DESC, stock.`out_of_stock` > 0 DESC ,p.`date_upd` DESC LIMIT 0,7
      SELECT p.*, product_shop.*, stock.out_of_stock, IFNULL(stock.quantity, 0) AS quantity, pl.`description`, pl.`description_short`, pl.`available_now`, pl.`available_later`, pl.`link_rewrite`, pl.`meta_description`, pl.`meta_keywords`, pl.`meta_title`, pl.`name`, image_shop.`id_image` id_image, il.`legend` as legend, m.`name` AS manufacturer_name, cl.`name` AS category_default, DATEDIFF(product_shop.`date_add`, DATE_SUB("2024-11-28 00:00:00", INTERVAL 21 DAY)) > 0 AS new, product_shop.price AS orderprice FROM `ps_category_product` cp LEFT JOIN `ps_product` p ON p.`id_product` = cp.`id_product` INNER JOIN ps_product_shop product_shop ON (product_shop.id_product = p.id_product AND product_shop.id_shop = 1) LEFT JOIN ps_stock_available stock ON (stock.id_product = `p`.id_product AND stock.id_product_attribute = 0 AND stock.id_shop = 1 AND stock.id_shop_group = 0 ) LEFT JOIN `ps_category_lang` cl ON (product_shop.`id_category_default` = cl.`id_category` AND cl.`id_lang` = 1 AND cl.id_shop = 1 ) LEFT JOIN `ps_product_lang` pl ON (p.`id_product` = pl.`id_product` AND pl.`id_lang` = 1 AND pl.id_shop = 1 ) LEFT JOIN `ps_image_shop` image_shop ON (image_shop.`id_product` = p.`id_product` AND image_shop.cover=1 AND image_shop.id_shop=1) LEFT JOIN `ps_image_lang` il ON (image_shop.`id_image` = il.`id_image` AND il.`id_lang` = 1) LEFT JOIN `ps_manufacturer` m ON m.`id_manufacturer` = p.`id_manufacturer` LEFT JOIN ps_product_sale ps ON ps.id_product = product_shop.id_productWHERE p.available_for_order ="1" AND stock.`quantity` >= 0 AND product_shop.`id_shop` = 1 AND cp.`id_category` = 781 AND product_shop.`active` = 1 AND product_shop.`visibility` IN ("both", "catalog") GROUP BY p.id_product ORDER BY stock.`quantity` > 0 DESC, stock.`out_of_stock` > 0 DESC ,p.`date_upd` DESC LIMIT 0,7
      SELECT p.*, product_shop.*, stock.out_of_stock, IFNULL(stock.quantity, 0) AS quantity, pl.`description`, pl.`description_short`, pl.`available_now`, pl.`available_later`, pl.`link_rewrite`, pl.`meta_description`, pl.`meta_keywords`, pl.`meta_title`, pl.`name`, image_shop.`id_image` id_image, il.`legend` as legend, m.`name` AS manufacturer_name, cl.`name` AS category_default, DATEDIFF(product_shop.`date_add`, DATE_SUB("2024-11-28 00:00:00", INTERVAL 21 DAY)) > 0 AS new, product_shop.price AS orderprice FROM `ps_category_product` cp LEFT JOIN `ps_product` p ON p.`id_product` = cp.`id_product` INNER JOIN ps_product_shop product_shop ON (product_shop.id_product = p.id_product AND product_shop.id_shop = 1) LEFT JOIN ps_stock_available stock ON (stock.id_product = `p`.id_product AND stock.id_product_attribute = 0 AND stock.id_shop = 1 AND stock.id_shop_group = 0 ) LEFT JOIN `ps_category_lang` cl ON (product_shop.`id_category_default` = cl.`id_category` AND cl.`id_lang` = 1 AND cl.id_shop = 1 ) LEFT JOIN `ps_product_lang` pl ON (p.`id_product` = pl.`id_product` AND pl.`id_lang` = 1 AND pl.id_shop = 1 ) LEFT JOIN `ps_image_shop` image_shop ON (image_shop.`id_product` = p.`id_product` AND image_shop.cover=1 AND image_shop.id_shop=1) LEFT JOIN `ps_image_lang` il ON (image_shop.`id_image` = il.`id_image` AND il.`id_lang` = 1) LEFT JOIN `ps_manufacturer` m ON m.`id_manufacturer` = p.`id_manufacturer` LEFT JOIN ps_product_sale ps ON ps.id_product = product_shop.id_productWHERE p.available_for_order ="1" AND stock.`quantity` >= 0 AND product_shop.`id_shop` = 1 AND cp.`id_category` = 50 AND product_shop.`active` = 1 AND product_shop.`visibility` IN ("both", "catalog") GROUP BY p.id_product ORDER BY stock.`quantity` > 0 DESC, stock.`out_of_stock` > 0 DESC ,`quantity` DESC LIMIT 0,7
      SELECT p.*, product_shop.*, stock.out_of_stock, IFNULL(stock.quantity, 0) AS quantity, pl.`description`, pl.`description_short`, pl.`available_now`, pl.`available_later`, pl.`link_rewrite`, pl.`meta_description`, pl.`meta_keywords`, pl.`meta_title`, pl.`name`, image_shop.`id_image` id_image, il.`legend` as legend, m.`name` AS manufacturer_name, cl.`name` AS category_default, DATEDIFF(product_shop.`date_add`, DATE_SUB("2024-11-28 00:00:00", INTERVAL 21 DAY)) > 0 AS new, product_shop.price AS orderprice FROM `ps_category_product` cp LEFT JOIN `ps_product` p ON p.`id_product` = cp.`id_product` INNER JOIN ps_product_shop product_shop ON (product_shop.id_product = p.id_product AND product_shop.id_shop = 1) LEFT JOIN ps_stock_available stock ON (stock.id_product = `p`.id_product AND stock.id_product_attribute = 0 AND stock.id_shop = 1 AND stock.id_shop_group = 0 ) LEFT JOIN `ps_category_lang` cl ON (product_shop.`id_category_default` = cl.`id_category` AND cl.`id_lang` = 1 AND cl.id_shop = 1 ) LEFT JOIN `ps_product_lang` pl ON (p.`id_product` = pl.`id_product` AND pl.`id_lang` = 1 AND pl.id_shop = 1 ) LEFT JOIN `ps_image_shop` image_shop ON (image_shop.`id_product` = p.`id_product` AND image_shop.cover=1 AND image_shop.id_shop=1) LEFT JOIN `ps_image_lang` il ON (image_shop.`id_image` = il.`id_image` AND il.`id_lang` = 1) LEFT JOIN `ps_manufacturer` m ON m.`id_manufacturer` = p.`id_manufacturer` LEFT JOIN ps_product_sale ps ON ps.id_product = product_shop.id_productWHERE p.available_for_order ="1" AND stock.`quantity` >= 0 AND product_shop.`id_shop` = 1 AND cp.`id_category` = 50 AND product_shop.`active` = 1 AND product_shop.`visibility` IN ("both", "catalog") GROUP BY p.id_product ORDER BY stock.`quantity` > 0 DESC, stock.`out_of_stock` > 0 DESC ,pl.`name` DESC LIMIT 0,7
      SELECT p.*, product_shop.*, stock.out_of_stock, IFNULL(stock.quantity, 0) AS quantity, pl.`description`, pl.`description_short`, pl.`available_now`, pl.`available_later`, pl.`link_rewrite`, pl.`meta_description`, pl.`meta_keywords`, pl.`meta_title`, pl.`name`, image_shop.`id_image` id_image, il.`legend` as legend, m.`name` AS manufacturer_name, cl.`name` AS category_default, DATEDIFF(product_shop.`date_add`, DATE_SUB("2024-11-28 00:00:00", INTERVAL 21 DAY)) > 0 AS new, product_shop.price AS orderprice FROM `ps_category_product` cp LEFT JOIN `ps_product` p ON p.`id_product` = cp.`id_product` INNER JOIN ps_product_shop product_shop ON (product_shop.id_product = p.id_product AND product_shop.id_shop = 1) LEFT JOIN ps_stock_available stock ON (stock.id_product = `p`.id_product AND stock.id_product_attribute = 0 AND stock.id_shop = 1 AND stock.id_shop_group = 0 ) LEFT JOIN `ps_category_lang` cl ON (product_shop.`id_category_default` = cl.`id_category` AND cl.`id_lang` = 1 AND cl.id_shop = 1 ) LEFT JOIN `ps_product_lang` pl ON (p.`id_product` = pl.`id_product` AND pl.`id_lang` = 1 AND pl.id_shop = 1 ) LEFT JOIN `ps_image_shop` image_shop ON (image_shop.`id_product` = p.`id_product` AND image_shop.cover=1 AND image_shop.id_shop=1) LEFT JOIN `ps_image_lang` il ON (image_shop.`id_image` = il.`id_image` AND il.`id_lang` = 1) LEFT JOIN `ps_manufacturer` m ON m.`id_manufacturer` = p.`id_manufacturer` LEFT JOIN ps_product_sale ps ON ps.id_product = product_shop.id_productWHERE p.available_for_order ="1" AND stock.`quantity` >= 0 AND product_shop.`id_shop` = 1 AND cp.`id_category` = 50 AND product_shop.`active` = 1 AND product_shop.`visibility` IN ("both", "catalog") GROUP BY p.id_product ORDER BY stock.`quantity` > 0 DESC, stock.`out_of_stock` > 0 DESC ,p.`date_upd` DESC LIMIT 0,7

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      KANAŁY MARKETINGOWE Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan

      Książka dotyczy zarządzania kanałami marketingowymi - dziedziny, która w Polsce nie jest jeszcze wystarczająco rozwinięta, zarówno pod względem teoretycznym, jak i praktycznym. Kanały marketingowe to zbiory wzajemnie na siebie oddziałujących organizacji zaangażowanych w proces dostarczania produktów i usług do końcowego użytkownika. W ...

      Napisz swoją opinię

      11,70 zł
      39,00 zł
      Taniej o: 27.3 zł (-70%)