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Cate Farrall, Marianne Lindsley
9780521702690
20 x 26
144
Angielski
miękka
Offering comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.










Michael Harris, David Mower, Amanda Maris, Anna Sikorzyńska
Pearson






Angelika Bohn, Marcin Frankiewicz
Edgard
Greg Archer, Guy Brook-Hart, Sue Elliot, Simon Haines
Cambridge University...
Offering comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.