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Cate Farrall, Marianne Lindsley
9780521702690
20 x 26
144
Angielski
miękka
Offering comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.










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Herbert Puchta, Peter Lewis-Jones, GĂĽnter Gerngross, Helen Kidd
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Offering comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.